Howard Schultzs Strategic Decision Making

Question: Discuss about the Howard Schultz's Strategic Decision Making and Planning Strategies. Answer: Introduction: Strategic decision-making reflects towards process of formulating action choices that would allow fulfilling long-term goals and objectives of the organization. Strategic decision-making process includes both internal and external factors of specific business entity, which eventually help to create desired impact on the market. Howard Schultz is regarded among the most popular personnel whose decision-making style has helped Starbucks to achieve immense success in the global market. Howard Schultz has always taken right decision and right point that has helped Starbucks to handle all possible barriers within the path of success (Allison 2014). For that reason, Howard Schultz decision-making has been acknowledged as one of the most effective style style for achieving competitive advantage in the market. Discussion: As highlighted by Hirsch (2014) the leadership style of Howard Schultz is always keen to make differences with the competitors. For that reason, Howard Schultz has not only focused on external factors but also included internal factors in the decision-making process. Howard Schultz believe that it is essential to maintain the internal resources or workforce at the optimum level so that it can influence them to give their best to fulfill all provided responsibilities. As a result, Howard Schultz has formulated different strategies that would maintain the dignity, respect and humanity level of all the employees at the optimum level. For that reason, Howard Schultz has focused on utilizing transformational leadership style for ensuring the satisfaction and motivational level of the employees remains at the preferred level. According to Stead and Stead (2016) transformational leadership reflects a situation where employees are bound together through the power of leaders personality and v ision. Now, Howard Schultz is among the few leaders who have created strong emotional bonding with all the subordinates. As a result, it has helped to gain trust, admiration and respect from the employees. For that reason, all the initiated decisions regarding the operational processes has been positively accepted by the employees. However, Howard Schultz has focused on providing all the details about any initiated business decisions to the employees to ensure that they can understand significance of it properly. It has helped Starbucks to face very little obstacles at the time of implementing change in the business process. According to Biraghi, Gambetti and Quigley (2017) effectiveness of decision-making process depends heavily on the acceptance level among the followers. Therefore, leaders need to have specific qualities to convince followers for following the visions. Now, Howard Schultz considered as role model among the employees of Starbucks. As a result, they follow the vision of Howard Schultz because of their esteem and conviction. For instance, Howard Schultz decision of including friendly investment plan for the employees has immensely helped to motivate employees. This decision of Howard Schultz has helped Starbucks to share the success with all the members, which is regarded as one of the most popular decisions in the organizational framework. Moreover, compassionate and empathetic attitude of Howard Schultz has helped to include humanitarian approach to his leadership style. It has influenced Howard Schultz to develop strategies for providing proper training and development facilities to t he employees. This has actually helped employees of Starbucks to handle all the business related challenges efficiently. In addition, Howard Schultz decision-making process includes collecting feedback from the employees. It has helped Howard Schultz to understand prime factors that are creating challenges within the business processes. On the other hand, it has also influence employees feel empowered and encouraged within the organizational framework. Moreover, Howard Schultz has also developed working solutions that focuses on providing training program to each employee based on their present skills and knowledge (Marques, Camillo and Holt 2015). This type of unique thought process and individualistic approach has helped Howard Schultz to enhance the effectiveness of the initiated decisions. Conclusion: Howard Schultz has always focused on initiating such strategies that would maintain the organizational culture appropriately. Howard Schultz philosophy of empowering employees has helped to become one of the most popular leaders in present time. Under the leadership of Howard Schultz, Starbucks has achieved huge success in the global market that emphasizes the necessity of maintaining motivational level of the employees. Specifically, Howard Schultzs decision of providing special attention to each individual has helped Starbucks to maintain healthy work environment continuously. References: Allison, M., 2014. Starbucks CEO Howard Schultz discusses turnaround.Seattle Times. Biraghi, S., Gambetti, R.C. and Quigley, S., 2017. Leadership and Communication. InLeadership Today(pp. 229-247). Springer International Publishing. Hirsch, P.B., 2014. Whither the bully pulpit: leadership communications and corporate transformation.Journal of Business Strategy,35(6), pp.66-70. Marques, J., Camillo, A.A. and Holt, S., 2015. The Starbucks Culture: Responsible, Radical Innovation in an.Handbook of Research on Business Ethics and Corporate Responsibilities, p.302. Stead, J.G. and Stead, W.E., 2016. Spiritual Capabilities: Keys to Successful Sustainable Strategic Management. InSpirituality and Sustainability(pp. 89-103). Springer International Publishing.